In this post, we are going to discuss three tips that you can implement to increase your podcast audience engagement. The first tip is to remove yourself from all the noise and set yourself apart by focusing in on a popular but niche topic that you are passionate and well-informed about. If you aren’t as knowledgeable as you would like to be on a topic, include a guest who has expertise in the topic you are discussing. Oh, and the great thing about interviewing a guest is having them share the podcast with their audience. So, think about an expert guest who has a great following, and make it super easy for them to share the podcast.
Now on to the second tip, If you’re wondering if that’s enough to keep your audience engaged, it’s not. You have to continue to connect with your audience. One way to connect with your audience is by telling stories. Stories are a powerful way to connect with your audience. Castos.com stated the following about the impact storytelling has on a listener, “they create neurological responses in our brains that help us focus and empathize with the storyteller”.
Now for the final tip, there is no better way to connect with your audience than to provide multiple ways for them to interact with you on a personal level. You can start discussions by asking questions in your podcast and telling listeners exactly where they can respond. Be sure to ask open-ended questions during your podcast so that your audience can give their respective answers. A great way to increase engagement is to tell your audience you will feature one response in your next podcast episode. People like options, give your audience multiple ways to reach out, such as by using a personalized hashtag on Instagram, also include the option to respond via email or website.
So, once again the three tips that can help you build an engaged audience: discuss topics that are niche and that you are knowledgeable about, connect with your audience by telling stories, and provide several ways for your audience to interact with you personally. Following these tips will help you build an audience of people who will look forward to your next podcast episode release.