In this blog, we are going to focus on how to use Facebook effectively to promote and grow your podcast audience. Did you know, Facebook users spend 35 minutes a day on the platform? Most people check Facebook on average eight times a day, this statistic alone should tell you that Facebook users are engaged daily. Smart Passive Income podcast host Pat Flynn described Facebook as a way to help print your content and how important it is to utilize it effectively to capture your audience. 

Facebook groups and communities are a great way to promote your podcast. For instance, podcast listeners want to be more than just listeners, they want to grow with you rather than to watch you grow. This is why Facebook provides a unique access point to make your audience feel like they’re important to your podcast, present, and future. When using Facebook groups, podcasts are more likely to succeed when you and your community interact regularly. Ending a post with a question, this can lead to additional conversations. Questions allow those who are vocal to like and comment on the content you’ve provided. The more engagement your post receives the more likely Facebook’s algorithm will kick in and distribute it to a wider audience. There is an abundance of ways Facebook determines who sees your post, but they can be broken down into six groups. These groups are recency, type of content, past page performance, post-performance, interest in a page which leads to news feed visibility. Lastly, Castro’s.com states when you post to be sure to include videos, images, and links because Facebook’s algorithm favors video and images over plain text posts. Facebook groups and communities are crucial to your podcast success.

During the month of September 2017, 70 million users published a Facebook story. Facebook stories have continued to climb the charts of visual sharing per day. Facebook announced last year to its top ad buyers that in 2019 Instagram and Facebook stories would dominate performance and surpass the newsfeed engagement. Facebook stories are becoming as popular as Instagram stories, people are documenting their lives and you can document your podcast by sharing behind the scenes content, clips from your podcast and more. Greetje den Holder states, more than 1 billion people log into Facebook every day. Facebook stories are currently being utilized less than Instagram, but Facebook is determined to push the stories feature. 

So how can this help your podcast? Facebook stories, unlike other social media platforms, do not insist on likes or comments instead when viewers respond to the stories, the person or organization receives the message in Facebook messenger. You can use stories to get candid with your audience, show them a more personal side, people who relate to you will interact with your content more. Also, provide your audience with updates and announcements related to your upcoming episodes using Facebook stories. 

So use Facebook stories wisely by publishing unique content that your audience will enjoy and interact with.

So, how do you take advantage of current trends? Create a dedicated Facebook page for your podcast. It’s best to use your podcast title as the name of your page, this ensures your audience can find you easily. Another tip to structure your posts is to create a content calendar. This helps you plan the next piece of content that will be released ahead of time. Your goal is to publish content that entices the audience to interact. One way you can plan is on a Trello board, it’s an efficient and effective system that allows you to better diversify your post before releasing it onto Facebook. Facebook is a highly visual platform and users are more likely to engage with aesthetically pleasing content says castos.com. Therefore, you must create amazing imagery. One way you can create amazing imagery is with the use of basic design tools like Canva and Picmonkey. These tools are perfect for you if you want to spend less time mastering design software. This is how you can effectively market your podcast on Facebook.